AI Tools for Digital Marketing

Best Free AI Tools for Digital Marketing Beginners in 2026

Curious how you can launch smart AI tools for digital marketing without a big budget or a steep learning curve?

You can get started this month using free and freemium solutions that speed up research, content creation, SEO, and reporting. Major brands like Shopify, Instacart, and Airbnb now use these capabilities internally, and many category leaders offer useful entry tiers.

Expect faster brainstorming, cleaner content, and simpler workflows that let you test ideas and measure results without high overhead. You’ll learn which tool categories to prioritize first, when a free tier suffices, and how to stack a few services to cover content, visuals, social, email, and automation.

By the end of this guide, you’ll know how to produce your first blog and social post with a minimal setup, validate processes like top marketers do, and keep outputs on-brand even on free plans.

Key Takeaways

  • You can launch effective marketing on a small budget using free and freemium offerings.
  • Focus first on research, content, and automation categories that move the needle fastest.
  • Free tiers often cover one month of real work—plan credits and upgrades ahead.
  • Compare which platform shines for content, SEO, visuals, social, and reporting.
  • Validate processes with free plans before investing in paid features.

Why AI in digital marketing matters in 2026

In 2026, smart systems have reshaped how small teams create and measure campaigns.

These advances change three core areas: content creation, on-page optimization, and reporting. You use automation to remove repetitive steps so you spend more time on strategy and testing. Sentiment aggregation and competitor intelligence turn scattered social chatter into clear insights you can act on this week.

How creation, optimization, and reporting shift

How creation and production move faster

You convert research into outlines and briefs that speed up content and social media output. Draft email sequences, captions, and scripts faster while keeping a consistent voice across channels.

How optimization and search work better

Guided suggestions help structure headings and meta so your seo wins improve without guesswork. Predictive prompts flag ranking shifts and recommend keyword moves fast.

How reporting gives decision-ready insights

Dashboards synthesize customer feedback, ad targeting results, and market research into one view. Platforms like Semrush already monitor brand presence in new search formats to help marketers make smarter business calls.

BenefitWhat it savesAction you can take this week
Automated draftsHours per assetPublish a blog and three social posts
Optimization guidanceGuesswork in headingsImprove on-page seo and monitor ranks
Consolidated reportingManual data wranglingCreate a dashboard that ties content to conversions
  • You gain leverage by automating repetitive steps and focusing on strategy.
  • Use assistants to turn research into briefs that match keywords and search intent.
  • Rely on insights to act quickly on customer feedback and competitor moves.

Who this guide is for and how to use it

This guide is written so you can apply modern marketing approaches even if you’re new or working in a very small team.

You’ll get a step-by-step path to ship real content and campaigns within a month. Start with a category-first method so you only choose the few tools that matter most. That keeps the setup light and your work repeatable.

Many platforms now fit into existing workflows—Runway, Canva, and beehiiv offer free credits or tiers you can test before scaling. Use those trials to run one project end-to-end and learn which limits affect your pace.

“Begin with one workflow, measure results, then expand the stack when it clearly boosts outcomes.”

  • You’re a beginner, solo operator, or small team who wants practical guidance on marketing tasks.
  • Follow the checklists and flow suggestions to reduce trial-and-error in editing and publishing.
  • See when to upgrade a tool: when limits slow delivery or harm quality.
  • Use the 30-day plan at the end to build habits that compound over time.

Commercial intent decoded: how to pick free plans that actually help you get started

Decide what a successful first project looks like, then match a plan to those steps.

Map your process: research, draft, design, publish. Then check each free plan for the specific limits that will block that flow.

What “free” really covers

Credits, limits, and export quality

Look for generation credits, watermark rules, and export resolution. Runway gives 125 one‑time credits. Orshot includes 100 renders. Canva offers 1,000,000+ templates and some Magic features.

Confirm whether images or video will be watermarked or low res. If export rights are restricted, the plan may only suit testing, not business use.

Essential features to prioritize

Prioritize brand voice controls, SEO data access, simple automation, and collaboration. Beehiiv is free up to 2,500 subscribers. Semrush offers short trials that add seo data you might need.

“Choose the plan that removes the most manual tasks from your process, not the cheapest one.”

  • Check whether keyword and competitor data are included or if you must pair a free writer with separate analytics.
  • Make automation the tie‑breaker: Zapier trials can show if integrations cut repetitive tasks.
  • Ensure shared folders, comments, and basic approvals exist so the tool fits as your team grows.
NeedWhat to verifyExample
Export qualityNo watermark, usable resolutionCanva templates; Orshot renders
SEO dataKeyword and rank insightsSemrush trial or paired analytics
AutomationIntegrations with Zapier or MCPAuto-posting and export tasks
Brand voice & collaborationTemplates, brand kit, shared seatsCanva brand kits; beehiiv audience tools

Finally, chain 2–3 free services end‑to‑end and measure outputs. Track project logs and analytics to see if the free plan truly helps your business get started without hidden roadblocks

AI Tools for Digital Marketing: the categories you should start with

If you want a simple starting path, focus on a few categories that cover research, creation, and delivery.

Content writing and SEO content optimization

Start with writing and optimization. Use ChatGPT or Jasper for research, outlines, and drafts. Pair those with Surfer, Clearscope, or ContentShake AI to check keyword fit and on-page seo.

Images, video, and audio for social media and landing pages

Next, add visual and audio assets. Canva or DALL·E 3 creates images. Runway and Descript speed video concepting and editing. ElevenLabs gives voiceovers that match your brand tone.

Workflow automation and assistants for teams

Finally, wire your process so the team moves faster. FeedHive helps schedule and recycle posts. Zapier or Gumloop connect drafts, publishing, and reporting to remove manual steps.

Starter checklist

  • Writing + optimization: research, briefs, and drafts that follow keyword intent.
  • Media: templates and quick edits to turn long content into short posts and assets.
  • Automation: triggers that send content into publishing and analytics without handoffs.

Tip: Use Semrush or Search Atlas to validate topics and collect early data. Reuse copy and templates for landing pages so you don’t rebuild each time.

Free AI for research and ideation: ChatGPT, Semrush AI insights, and more

Turn raw questions from customers into prioritized content plans with simple prompt-driven workflows.

Brainstorm faster and map ideas into outlines. Use ChatGPT to list angles, pain points, and frameworks. Ask it to create an ordered blog outline and a short brief that you can hand off to a writer or designer.

Run keyword discovery prompts to find semantic clusters, FAQs, and internal linking ideas. Capture those suggestions in a shared sheet so your content calendar fills with validated topics.

Track AI search visibility with Semrush

Plug in Semrush’s AI SEO Toolkit to see how your brand shows up across large language model search overviews. Prioritize fixes where visibility gaps appear and note which pages need clearer intent signals.

Automate mundane research tasks. Connect forms or sheets to ChatGPT prompts via Zapier so replies, summaries, and draft outlines land in shared docs automatically.

“Document month-to-month wins by logging outline quality, time saved, and approved topics.”

ActionWhat you useImmediate outputMeasure next month
Brainstorm anglesChatGPT prompts3 outlinesTime to first draft
Keyword discoveryPrompt + sheetSemantic clustersTopic approval rate
AI search visibilitySemrush AI ToolkitVisibility gapsRank and mentions
Automate tasksZapier + promptsDocs & alertsTasks automated
  • Keep a prompt library to repeat high-value tasks.
  • Log outline quality and time saved to refine your research flow each month.
  • Use competition summaries to spot blog gaps you can fill quickly.

Beginner-friendly SEO content optimization platforms

Pick a system that turns competitor pages into actionable brief items for your next draft.

Clearscope and Surfer alternatives give clear signals. Clearscope supplies deep content insights and brief templates that show which topics and questions to cover. Surfer highlights keyword density, readability, and header structure with a live score as you edit.

ContentShake combines large language models with Semrush data to build briefs, suggest headings, and keep a consistent brand voice while you write. It also integrates with Google Docs and WordPress so editing and approvals stay inside familiar workflows.

How to use optimization scores without over-optimizing

View scores as directional cues, not rules. Let them guide semantic coverage and header layout, but keep sentences natural and varied. Use recommendations to add related questions and internal links instead of repeating the same keyword.

Quick checklist to use on each draft:

  • Match intent: use suggested headings that align with search queries.
  • Semantic coverage: add related questions and synonyms to build authority.
  • Readability: keep short paragraphs and clear transitions.
  • Integrations: publish drafts from Docs or WordPress and send an email review.

“Interpret optimization scores as helpful hints that keep content human and useful.”

PlatformKey featureHow it helps a beginner
ClearscopeDetailed briefs & content insightsShows topic gaps and sample headings to follow
SurferReal-time scoring (density, headers)Guides edits while preserving readability
ContentShakeSemrush-backed briefs, brand voiceDrafts sections, suggests headings, publishes to CMS

AI writing and editing: Jasper and Grammarly to draft and polish faster

Begin drafts with a clear brand brief so every piece of content matches your tone and purpose.

Jasper helps you produce consistent first drafts. Seed it with brand voice examples and facts so emails, landing copy, and ad headlines come out aligned. Use its knowledge base and SEO mode to reduce rewrites and speed content generation.

Jasper integrates with Grammarly and Surfer, so your team keeps one workflow. Pricing starts around $39/user/month for full features.

Grammarly for clarity, tone, and team style guides

Grammarly tightens grammar, clarity, and tone. Connect it to your editor so drafts ship error-free and follow your brand style. The free plan covers basics; Premium is about $12/month.

Common pitfalls: repetition, hallucinations, and thin content

Watch for repeated phrases and unsupported claims. Prompt Jasper to include examples and data points, then verify sources manually.

Add an editing pass that checks facts and removes thin sections. Track time saved each month and store approved snippets so your team reuses consistent phrasing.

“Seed your drafts with verified brand facts, then edit to ensure every claim supports your goals.”

  • Use templates to speed up email and landing copy without sounding robotic.
  • Run Grammarly to lock tone and style before you send to the team.
  • Measure time saved per draft and redirect that time to strategy and distribution tasks.

Visual creation made simple: Canva, DALL·E 3, and Orshot

Design need not be a blocker: templates and smart generation make it simple to scale visuals.

Canva gives you 1,000,000+ templates and Magic features that help you assemble social media posts, blog banners, and simple carousels fast. Use preset sizes and drag‑and‑drop editing to match each platform without a designer.

DALL·E 3 lets you generate custom, brand‑ready images via ChatGPT Plus or Microsoft Copilot. Create unique art, then refine colors and layout in Canva so each image fits your channel specs and tone.

Scale production with Orshot

Orshot’s free plan includes 100 renders and an AI Template Generator. Hook templates to Airtable, Figma, Zapier, or n8n to produce many post variants quickly.

Fast render times (~4.5s) let you batch export creative sets. That keeps your weekly focus time intact and speeds scheduling.

Keep captions, alt text, and overlays consistent

Standardize captions and alt text to maintain a clear brand voice and support accessibility and SEO. Store logos, fonts, and color codes in one assets library so every post looks cohesive.

“Batch creation and reusable templates help you test visual angles faster and keep your brand consistent.”

  • Use Canva templates to handle design and simple editing.
  • Generate unique images with DALL·E 3, then refine in your editor.
  • Automate variants in Orshot and connect to your scheduling flow.

Video and audio production on a budget: Runway, Descript, ElevenLabs

Short-form video and quick voice clips now fit a solo creator’s budget and timeline.

Why this matters: Modern production lets you test concepts fast and keep marketing experiments tight. You don’t need a studio to publish engaging media that supports your content goals.

Runway for quick concept videos and text-to-video experiments

Runway offers advanced text-to-video, background removal, and a free plan with 125 credits. Use it to draft visuals without hiring a crew and to try angles quickly.

Descript lets you edit videos as easily as editing a document and automatically creates clips for you.

Descript turns transcripts into an editable script. Cut, rearrange, and export clips fast. Its AI enhancements speed editing and let non-editors contribute to final cuts.

ElevenLabs for voiceovers that match your brand tone

ElevenLabs has 300+ voices. The free tier gives about 10 minutes per month; paid plans start near $5/month. Pick a voice, tweak emphasis, and export polished narration.

  • Build a repeatable pipeline: script → Runway draft → Descript edit → ElevenLabs voiceover.
  • Automate exports and handoffs so customer-facing assets move from draft to scheduled faster each month.
  • Track completion rates and clip engagement to optimize what you produce next.

“Pair automated outputs with a brief human review to keep quality high and on-brand.”

PlatformKey featureFree plan limits
RunwayText-to-video, background removal125 credits on free plan
DescriptTranscript-based editing, AI enhancementsFree tier with export and clip limits
ElevenLabsNatural voice synthesis, pronunciation control~10 minutes free/month; paid from $5/month

Social media scheduling and growth: FeedHive and Canva together

Schedule smarter posts by linking creative workflows to engagement triggers that boost reach without extra hires.

FeedHive’s conditional posting and content recycling let you reuse winners. Set engagement thresholds that automatically resurface high-performing posts. That extends the life of a single idea and cuts the number of new assets you must create each month.

Move designs from Canva to scheduled posts in one flow. This reduces export and upload tasks and keeps your brand assets consistent across channels.

Conditional posting and content recycling to extend post lifespan

Recycle evergreen content with smart rewrites so your audience sees fresh variations, not repeats. Use simple rules to test hooks, visuals, and CTAs across platforms.

Design-to-post workflows that save time month after month

  • Plan calendars and let conditional posting surface winners again when engagement is high.
  • Send Canva designs straight to the scheduler to avoid manual exports.
  • Assign lightweight roles so a small team can draft, approve, and publish with minimal switching.
  • Add email prompts to convert social attention into an owned list you can nurture.

“Let performance guide recycling. Repeat what works and iterate on hooks to scale reach with the same headcount.”

FeatureHow it helpsBest use
Conditional postingAuto-reshares winners based on engagementExtend high-value posts without new assets
Content recyclingAI rewrites keep content freshFill the queue with evergreen variants
Design-to-post flowDirect Canva scheduling reduces tasksFaster publishing and consistent media

Email and newsletter building: beehiiv to launch and monetize

Start a branded newsletter that links blog keyword pages to inbox-ready content and conversions.

beehiiv offers a simple platform to launch, grow, and monetize a newsletter. The free tier supports up to 2,500 subscribers and includes a Website Builder, Recommendations Tool, Paid Subscriptions, and Boosts.

Use templates and the recommendations feature to publish consistent email content without heavy lift. Segment audiences by behavior and interests to raise open and click rates.

Audience segmentation, recommendations, and paid subscriptions

You’ll spin up a branded newsletter, map social media posts and blog links into each send, and test paid subscriptions once traction appears.

  • Segment by clicks, interests, and sign-up source to tailor content.
  • Fold in seo content to drive readers from inbox to landing pages and product pages.
  • Use analytics to track growth, retention, and engagement month over month.
FeatureBenefitHow to use
RecommendationsPersonalized readingBoosts engagement and session time
Paid SubscriptionsMonetize contentTest tiers after validating audience
Website BuilderLanding pagesLink keyword pages to signup flows

“Document subject lines, send times, and formats so you repeat what works.”

Automation to connect your marketing stack: Zapier and AI orchestration

Trigger-driven flows turn scattered steps into a single line of work that runs reliably. When you connect forms, creative generators, and analytics, routine tasks stop blocking strategy. That means faster publishing and cleaner handoffs for your team.

Trigger-based workflows for content, media, and analytics

Use Zapier to link submission forms to image generation so new entries spawn DALL·E visuals and post previews in Slack or Discord. Pipe campaign events into sheets or dashboards so your reporting stays current without manual export. These simple automations keep content and data moving together.

Examples: auto-generate images from forms; reply to reviews with AI

Have new leads send a brief that triggers DALL·E image drafts and a draft caption. Or use Zapier plus ChatGPT to craft polite, on‑brand replies to Google Business Profile reviews and route them for quick approval.

When to graduate to advanced agents and MCP-based platforms

Start with lightweight flows that remove repetition. Then evaluate Gumloop, Orshot, or MCP servers when you need continuous agents and deeper orchestration. Those platforms handle multi-step processes and let a persistent assistant manage routine follow-ups, reminders, and formatting.

“Automate the steps you repeat most. Let people do the creative work, not the plumbing.”

  • Connect forms to image generation to cut production time.
  • Draft customer replies automatically and push them for review.
  • Centralize campaign data into live sheets or dashboards.
  • Stitch content, media, and scheduling so drafts flow without copy‑paste.
  • Move to continuous agents when processes need constant, multi-step supervision.

Emerging all-in-one SEO suites: Search Atlas and Semrush for 2026

Unified SEO platforms now help beginners monitor site health and brand visibility across new search formats.

Search Atlas bundles an OTTO SEO assistant that scans technical issues and suggests content improvements. The Starter plan begins at $99/month and gives automated checks you can act on without deep technical skill.

Semrush offers 55+ features in one platform and an AI SEO Toolkit that tracks how your brand appears in LLM overviews such as ChatGPT, SearchGPT, Gemini, and Perplexity. Semrush Pro starts near $139.95/month with a short trial.

What this means for your workflow

  • You’ll run OTTO SEO scans to fix performance blockers and improve seo content quickly.
  • You’ll use Semrush’s monitoring to watch brand presence in conversational search and react monthly to shifts.
  • You’ll view keyword, competitor, and backlink data inside one dashboard to reduce switching between tools.
PlatformKey benefitStarter price
Search AtlasOTTO scans + prioritized fixes$99/month
SemrushAI SEO Toolkit + broad analytics$139.95/month
BothUnified data to prioritize quick winsTrial periods vary

“Apply assistant-like recommendations to prioritize quick fixes that boost customer discovery and conversions.”

Brand voice and multi-channel creatives: Holo AI for ads, emails, and posts

A consistent brand voice makes repurposing content into ads and landing pages far faster and more reliable.

Holo offers an Ad Generator, Socials Generator, Emails Generator, Videos Generator, and a Brand DNA module that trains your logos, colors, tone, and product details. It supports 95 languages and comes with a 14‑day money‑back guarantee. Monthly plans start at $39 or $19/month billed annually.

Train Brand DNA so every creative mirrors your identity. That keeps captions, CTAs, and headers aligned from feed to landing pages. You’ll speed creation while keeping review rounds short.

  • You’ll transform product pages into ads, emails, and social posts without rewriting each asset.
  • You’ll generate creative variants, test angles, and lock winning templates for repeatable campaigns.
  • You’ll automate routine steps where it makes sense, then pair outputs with human review to catch nuance and compliance.

“Teach the system your rules once, then reuse consistent assets across campaigns.”

GeneratorBest useQuick benefit
Ad GeneratorHigh-converting headlines and short adsFaster ad creation and split-test variants
Emails GeneratorNewsletter and drip sequencesConsistent tone across sends to improve opens
Socials & VideosFeed posts and short clipsUnified visuals and captions for cross-channel reach

Data, measurement, and insights to guide your roadmap

Focus first on a compact set of signals that tie content to customer behavior and revenue.

What to measure first

Search visibility for priority pages shows whether people can find your work. Track impressions and rank trends weekly.

CTR by channel reveals which headlines and thumbnails attract clicks. Measure social, email, and organic separately.

Conversions and retention tell you if visits become customers and if they return the next month.

Tying generated content to business outcomes

Use Semrush or Search Atlas to pull keyword and competitor data. Combine that with session tracking (Fullstory) to spot UX friction.

Automate analytics updates via Zapier so dashboards refresh each month without manual export.

How to iterate:

  • Compare pages that gain traffic to those that convert and adjust briefs accordingly.
  • Prioritize experiments that improve on-page structure, media, or offer clarity.
  • Document a simple reporting process so your next sprint is evidence-driven.
MetricWhy it mattersAction this month
Search visibilityShows discovery gapsFix top 3 pages with low impressions
CTRMeasures attraction qualityTest 3 headline variants
ConversionsDirect business impactRun a landing-page A/B
Session insightsFind UX frictionPatch one blocking drop-off

Your first 30-day AI marketing starter plan

Kick off a focused 30-day plan that turns ideas into publishable assets and measurable wins.

Week-by-week tasks

Week 1: Use ChatGPT to research topics and build outlines. Validate keywords and draft one blog and two social posts. Set up Canva and DALL·E templates so visuals are ready.

Week 2: Optimize drafts with ContentShake or Surfer and polish copy with Grammarly. Design visuals, schedule posts, and open a beehiiv account to prepare an email.

Week 3: Produce one short video in Runway or Descript and add a ElevenLabs voiceover. Create recycled social variants in FeedHive and send your first email.

Week 4: Add Zapier automations for review replies and asset handoffs. Measure CTR, search visibility, and conversions. Log lessons learned and set next goals.

Resource checklist for teams and solo marketers

  • Research & outlines: ChatGPT and keyword notes.
  • Optimization: ContentShake or Surfer and an editing pass.
  • Visuals & media: Canva, DALL·E, Runway/Descript, ElevenLabs, Orshot templates.
  • Publish & automate: FeedHive, beehiiv, Zapier.
  • Operational items: brand assets, prompt library, weekly editing checkpoints, end-of-month review.

“Set weekly editing checkpoints and an end-of-month review to keep quality high as you scale output.”

Conclusion

This final note focuses on small, repeatable steps that build momentum and measurable wins.

You now have a beginner-friendly roadmap to apply free and freemium methods across research, content, visuals, social, email, and automation. Use the recommended tools sparingly and keep templates to speed work.

Launch quickly, measure what matters, and scale only when results justify it. Protect your time and budget by testing one process end-to-end before expanding.

Keep brand voice tight with clear briefs and a short approval loop. Iterate monthly with data and retain what proves effective to grow smarter over time.

FAQ

What are the best free tools to get started with content creation and SEO in 2026?

Start with beginner-friendly free plans that combine writing help, keyword research, and on-page guidance. Use ChatGPT for brainstorming and outlines, Semrush’s free features for keyword discovery and visibility checks, and a content optimizer like ContentShake or Surfer alternatives to score drafts. Pair these with Grammarly to polish tone and clarity, and Canva for visuals and social-ready assets.

How does using machine-driven assistants change your content workflow?

They speed up ideation, let you scale drafts, and surface optimization suggestions while you work. You’ll spend less time on repetitive tasks like research and formatting, and more time on strategy and brand voice. Use automation to route ideas into briefs, then refine with editorial review to avoid repetition or thin content.

What should you prioritize when choosing free plans with commercial intent?

Focus on features that directly impact results: export quality, SEO data access, brand voice controls, and collaboration limits. Check monthly credits or usage caps, and confirm you can export clean files or HTML for landing pages and email platforms. Prefer tools that integrate with your stack, like Zapier, to automate routine tasks.

How do you protect brand voice across multiple content types?

Create a short Brand DNA guide that includes tone, vocabulary, and core messaging. Load that into writers and style-check platforms—Jasper’s brand voice settings or Grammarly’s style guides—and keep a single source of truth for captions, alt text, and ad copy. Regular audits ensure consistency across images, video scripts, and emails.

Can free platforms handle visual and video needs for social and landing pages?

Yes, many free plans cover basic visual creation. Canva offers free templates and Magic features for posts and banners. For custom images, DALL·E 3 access inside ChatGPT or Microsoft Copilot can generate brand-ready art. For quick videos, Runway’s free tier and Descript’s editing tools let you experiment without big budgets.

How do you avoid common pitfalls like hallucinations or thin content?

Treat generated content as a first draft. Fact-check claims, add original examples or data, and run optimization checks to prevent keyword stuffing. Keep sentences clear and varied to avoid repetition. Use editorial workflows where a human reviews, supplements, and verifies before publishing.

What SEO metrics should you track first as a beginner?

Start with search visibility (rankings for target keywords), click-through rate (CTR), organic traffic, and conversions from content. Monitor retention or time on page for long-form pieces. Use those metrics to prioritize pages for optimization and to tie content efforts to business outcomes.

How do you use optimization scores without over-optimizing content?

Treat scores as guidance rather than rules. Aim for natural inclusion of target keywords and user intent alignment. If a score asks for more keywords, focus on improving headings, context, or examples rather than forcing repetition. Balance readability and usefulness for real users.

What automation workflows deliver the most immediate time savings?

Start with trigger-based automations: auto-generate image assets from form inputs, schedule social posts from a content calendar, and send draft summaries to reviewers. Use Zapier to connect your CMS, email platform, and collaboration apps so routine handoffs happen without manual steps.

When should you upgrade from free plans to paid subscriptions?

Upgrade when usage caps slow production, export or commercial rights become necessary, or you need advanced SEO data and automation. Also consider paid tiers when team collaboration, brand controls, or higher-quality media generation become blockers for scale.

Which tools help with email and newsletter building on a budget?

beehiiv offers strong free features to start newsletters and add paid subscriptions later. Combine it with content drafting platforms and audience segmentation workflows to personalize send times and recommendations without heavy investment.

How can you measure the ROI of content created with generative assistants?

Link content to specific KPIs like organic traffic lift, conversion rates, lead volume, and subscription growth. Use UTM tracking, attribution models, and A/B tests to compare versions. Track cost savings in time and headcount to show operational ROI as well.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *